4. Who would be the audience for your media product?

We have considered who our audience would be for this film. We have decided the ideal target audience would be mainly men aged between 15 and 25 who like thriller/action films. They often buy thriller, horror and action films and go to the cinema roughly 2-3 times a week with friends to ensure they don't miss any new film releases, however the target audience for our product would be both men and women of all ages who like thriller/action films. Furthermore, our audience for this will be people who like mystery and suspense themed films. Our target audience will know that this is a thriller film from our distribution companies.

One distribution company we are considering using is 'Paramount Vantage'. This distribution company specialises in distributing thriller/horror films. They have helped advertise 'No Country For Old Men', 'There Will Be Blood' and 'The Duchess' and are popularly known for this. This will also make people think that the outcome of the product is of a good quality and are more interested in the production of the film rather than making money. However, if the company is widely known for its help in certain films and the audience don't like them they might dismiss other Paramount Vantage films.

As you can see both 'No Country for Old Men' and There Will be Blood' are two films by Paramount Vantage both look as if they have horror elements to them, this could result in the audience dismissing other films by Paramount Vantage if they don't like horror themed films.

Other films Paramount Vantage have distributed: